Kar Salaam: A tribute to our soldiers
It seldom happens that we do something for our dear soldiers. They are protecting us day and night by sacrificing their own family life and other pleasures. We always feel grateful towards them nonetheless. But what do we actually do to make them feel special? Well this Republic Day it was different. Consumer Durables giant LG India came up with a unique #KarSalaam concept to salute our Indian Soldiers. #KarSalaam initiative was launched prior to Republic Day where the whole nation was invited to send their wishes to the soldiers. The campaign was rolled out through radio, online and malls from where wishes were collected. A website was launched KarSalaam.in where people could send messages through Twitter and Facebook to our brave soldiers. The campaign was a roaring success as more than 2 lakh messages were collected both online and offline. This shows the spirit of our fellow Indians for our brave heart soldiers. We rarely get any chance to express how grateful we are, or ...